Hi there. Welcome to my work!
I'm Victoria, and I write and shape content for products and platforms that have complex stories to tell, especially in tech. I enjoy creating work that is simple, clear, and human — so the right people can understand and feel connected.
Featured Content
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Soft Chews Product Launch
A large-scale, cross-functional campaign for a first-to-market compounded medication that required cohesive storytelling across channels.
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Stripe x Covetrus® Payments
Turning complex payment data into simple, customer-focused messaging that helped practices understand why accessible payments matter.
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Pulse® Platform Adoption
Lifecycle messaging for an on-prem to cloud platform migration with tone and positioning tailored to longstanding customers on legacy software.
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MIT Sloan Case Study
This piece explores how the MIT Sloan School of Management used data to reimagine its undergraduate curriculum to encourage student success.
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VetSuite® Welcome Kits
Onboarding kit created to support a thoughtful first experience for new practices, with attention to unboxing flow, content hierarchy, and how each piece contributes to their journey.
Additional Work
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Veterinary Case Study
Fostering growth at Friendly Paws Veterinary Clinics
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Zoetix Dx + Pulse®
Co-marketing campaign highlighting the value of integrated diagnostics in a practical way for busy veterinary teams.
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Data Prep Case Study
Democratizing Data: A New Era of Information Sharing for VLT
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Sales Enablement
Content and communications created to support sales teams when communicating programs and products out the field and beyond.
Brands I’ve worked with: