Project Name:
Compounded Soft Chews Product Launch

Overview:
This compounding launch required writing copy for a broad set of assets, including emails, banner ads, social posts, sales materials, event collateral, and in-platform placements. The goal was to ensure messaging felt clear and cohesive, but also appropriate throughout various touchpoints.

I worked closely with cross-functional partners in marketing, pharmacy, and legal to understand the intended flow of the campaign and to ensure copy accurately reflected both the product and the realities of prescribing a compounded medication.

The Challenge:
Compounding is a complex, highly regulated category, and the audience is often short on time. Messaging needed to be clear and consistent without over-explaining or creating friction, while remaining legally compliant and aligned with our pharmacy’s manufacturing and fulfillment processes. Because this was a prescription product, copy also needed to support trust and confidence at the point of decision, which led to multiple reworks as details evolved.

My role and approach:
My focus was on writing copy that worked within each individual asset while reinforcing cohesive messaging throughout the launch — keeping it compliant, but also light and approachable, in line with the idea of “looking out for the little guy.”

As assets were developed, I paid close attention to the customer journey, helping flag where additional context was needed or where copy should shift based on intent. This included thinking through how the content connected to the ordering process.

What I’d do differently next time:
Better alignment on positioning and flow would allow for smoother iteration and fewer revisions as details evolved. I believe Involving the creative team earlier in discussions of strategy and tactics would help strengthen the execution and smooth out the client experience overall.