Project name:
Stripe x Covetrus® Payments

Overview:
This ask supported a joint Covetrus and Stripe consumer survey designed to better understand pet owner payment preferences within veterinary care. The resulting insights were used to help practices better serve clients while encouraging adoption of Covetrus Payments — now including a Stripe integration.

The challenge:
The consumer insights article is a data-rich and abstract topic, and direction leaned heavily on statistics that risked overwhelming the audience. Messaging needed to remain accurate and credible while clearly connecting the data to real, human benefits for practices and their clients.

My role and approach:
As part of a collaborative team effort, I supported the shift from data-heavy messaging to a more customer-centric narrative. This included helping identify which data points would resonate most with the audience, ensuring the numbers used were accurate and representative, and shaping copy that translated insights into clear, benefit-driven messaging.

Outcome:
The LinkedIn carousel performed strongly, generating 745 clicks, a 24.25% engagement rate, and 3,196 impressions, reinforcing the value of simplified, human-centered messaging when communicating complex financial topics.